Use our guide to help make more thoughtful choices

Caring about the lives of farm animals is a choice we can all make. The conditions in which farm animals live and die can be improved by our purchase power.

Food produced through humane farming methods, including high welfare free range and organic production can also have health benefits for you, and is better for the environment.

  • Raising animals humanely can use less feed, fuel and water than intensive farming, reducing costs and pollution.
  • Humane farms can create jobs, boost profits and keep local food supplies healthy.
  • By farming crops and livestock, humane farms can reduce environmental damage – recycling nutrients and improving the soil.
  • Greenhouse gas emissions are often reduced when animals are healthy and have good welfare.

What you can do

Choose higher welfare products

Use your copy of our guide to help you understand labels on animal products and how that relates to animal welfare.

Get your copy of our guide

Click the button below to download your copy. You can print it or save it to your phone so you'll have it handy when you're shopping.

Moving the world to eat less meat

Chickens on a higher welfare farm

Eating less meat can help take cruelty off the menu

By making gradual changes to your lifestyle and diet, like eating fewer animal products and choosing higher welfare, you can create better lives for farm animals.

Remember, the easiest way to find out where meat, diary and eggs come from is to ask – ask your supermarket, your favourite fast food restaurant, your local café. If they don’t serve higher welfare, they should, so keep asking.

Quick tips for caring carnivores

Food writer Rachel de Thample's tips

The author of 'Five' and 'Less Meat, More Veg' answers popular questions about high welfare meat.