
Born to suffer. Born to die.
Right now, thousands of lions in South Africa are facing a lifetime of unimaginable cruelty. For the sake of a selfie or a promised ‘cure’ they are caged, abused, hunted and killed. This is cruelty, not conservation. Your donation today is urgently needed to ensure the lion trade industry is ground to a halt, and lion cubs grow up in the wild with their mothers, where they belong. Photo: Pippa Hankinson / Blood Lions
Our vision is a world where animals live free from cruelty and suffering. Together we can move the world to protect animals.
You can meet the most urgent needs of animals in 2021 by supporting our critical work during the pandemic. This includes our Building Back Better for Elephants project in Thailand that aims to transition entertainment venues away from cruel practices in tourism, so that captive elephants can live better lives.
Why should we protect lions?
Without lions our world would be a much darker place. These beautiful iconic animals, often described as the ‘king of beasts’, shine as symbols of bravery,...
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PetSmart sells species who are struggling to survive in the wild
PetSmart might not sell many wild caught animals but selling species who are under pressure of survival in the wild is equally problematic.
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Deadly superbugs found in waterways next to cruel factory farms
Public rivers and streams next to factory farms in Canada, Spain, Thailand and the USA – where animals suffer a lifetime of misery to become food – have been...
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