A pig on a high welfare farm

Together, we can make massive change.

One by one.

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The problems we face are so large it can feel impossible to make a difference. But one small change, one thoughtful choice can make a huge difference to the lives of animals, to your health, and to the future of our one precious planet.

A jaguar in the wild

One small action that helps fight climate change

Climate change

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A cow standing in a field

One food choice that helps reduce suffering

Food choices

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A beluga swimming in the wild

One choice that helps keep wildlife wild


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Our vision is a world where animals live free from cruelty and suffering. Together we can move the world to protect animals.

Our work

Learn about how we work around the world to end the needless suffering of animals.

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Take action today by signing our petitions and pledging to make animal-friendly choices.

Ways to give

You have the power to help stop the cruelty and help vulnerable animals lead safe, natural lives.

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An elephant in a zoo