Do you love to see wildlife when you travel? You’re not alone.

But did you know that wild animals around the world are facing a lifetime of suffering, just to entertain tourists?

Every day, animals suffer in the name of entertainment

Over 500,000 wild animals across the world are snatched from natural habitats, forced into captivity and subjected to abuse, both mentally and physically, in the name of entertainment and profit.

Sadly, many tourists who love animals may actually contribute to animal suffering because they are unaware of this hidden cruelty. 

Whether it’s riding an elephant, walking with lions, or swimming with dolphins – these might all seem like fun ways to interact with wild animals when on vacation. In reality, they cause intense suffering and pain for the animals involved.

Learn more about the world’s cruellest wildlife attractions and why these must end >

Many animals like monkeys, tigers and elephants endure painful training to force them to do unnatural things like give people rides, perform tricks and allow people to get close to them for a photo.

Stand up for wildlife

Whether it’s posing for a photograph with a wild animal, visiting live shows that force wild animals to perform or taking part in activities that involve riding wild animals, increasing demand from people on holiday means these animals will continue to suffer for entertainment.

By working together, we can help end the suffering of wild animals in the name of tourist entertainment for good.

Pledge your support to be an animal-friendly tourist when you travel. You can protect these animals by reducing the demand for wild animals in entertainment in the countries where you are on holiday.

As a thank you for taking our pledge, we'll send you a link to download our animal-friendly pocket travel guide.

Changing the world, together

Petitions take just seconds to support and can be incredibly powerful.

In 2016, over 558,000 supporters signed our petition asking TripAdvisor to stop selling tickets to cruel wildlife attractions and they listened.

Thanks to people like you, TripAdvisor will stop selling tickets to some of the world’s cruellest tourist activities, and their website will now host a new education portal, that will educate millions of tourists about the cruelties imposed upon wild animals used as props for entertainment.

In 2017, we launched our Wildlife Selfie Code campaign and successfully influenced Instagram to educate its users about how posting and sharing pictures with wild animals may be supporting animal cruelty behind the scenes.

Over 250,000 of you signed up to our Wildlife Selfie Code. Thanks to your incredible support, Instagram has launched a new 'content advisory page' to educate users about the cruelty behind willdlife selfies.

Big news! A former elephant riding camp will transition to become an elephant-friendly tourist venue.

Through the support of the world’s leading travel companies, we are proving that elephant-friendly venues, those without forced and dangerous interactions with wildlife, make both ethical and financial sense for camp owners.

Our campaign to end the cruel abuse of elephants in the tourist entertainment industry has secured the help of over 200 travel companies who have committed to stop selling elephant rides and shows to their customers.

Find out more about these industry leaders and how they're helping to stamp out cruel wildlife entertainment.

Travellers are changing their attitudes towards wildlife tourism

  • 84% of Canadians believe wild animals belong in the wild where they can live naturally
  • 81% of Canadians would prefer to see animals in the wild
  • 75% of Canadians think people should not make an income from keeping wild animals if the animals suffer

This study was commissioned by World Animal Protection and conducted by KANTAR PUBLIC via TNS online omnibus from 21–26 August 2014 and 12–16 January 2017. Sample 12,381 across 12 countries. A total of 1,050 Canadians were surveyed. Data was weighted to be representative by age, gender and region within country.

Research and reports

Take action

Take the pledge to be an animal-friendly traveller and help reduce the demand for wild animals in entertainment in the countries where you are on holiday.


Tell the world: