Over 3,000 elephants are cruelly used as entertainers in Asia. Most are kept in severely inadequate conditions and suffer endlessly. With your support, we're working towards a better tourism industry
Unite for the herd
Thank you to everyone who pledged support for elephant-friendly venues. You’re amazing and you’re helping us move the tourism industry towards a brighter future for elephants.
Over a two-year period, we investigated 220 elephant tourist attractions across Asia.
We uncovered horrifying evidence, exposing the way thousands of elephants are treated to entertain tourists:
- Big industry: there are more than 3,000 captive elephants in tourism in Asia. Our Taken for a ride report studied 2,923 of them
- Entertainment over welfare: There’s a 96% chance that an attraction offering saddled rides or shows keeps elephants in cruel and unacceptable living conditions
- Hub for cruelty: Around three quarters of the elephant entertainment venues we studied were in Thailand. There’s been a 30% increase in the number of captive elephants in Thailand in just five years
These numbers represent the shocking reality of life for thousands of wild animals. There is a small but growing number of alternative elephant attractions which keep their animals in good welfare conditions.
But most of the 2,923 elephants we studied are suffering a lifetime of misery. Holiday-makers who are often motivated by their love of animals are being duped into supporting this hidden cruelty.
If you're going on holiday and want to see elephants, make sure you visit an elephant-friendly venue. Our Taken for a ride report includes a list of venues that don't offer cruel elephant attractions. Sign up to our global movement and find out how you can play your part.
Our research is moving the world to make sure elephants used in tourism are given a better life