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Every day, thousands of wild animals are poached, farmed or sold into the global multi-billion-dollar wildlife trade – for food, pets, traditional medicine and entertainment.

From wild animal selfies to swimming with dolphins and elephant riding to petting lion cubs and taking tiger selfies, cruelty to animals in the entertainment industry is rampant.

Each year, millions of wild animals are captured from their natural habitats or born into captivity, just to become pets. Our houses are not suitable homes for a wild animal.

The demand for traditional Asian medicine is threatening wildlife populations around the world. From big cat farms to pangolin poaching, iconic animals are being pushed to the bring of extinction to fuel a scientifically unproven practice.

Millions of pigs around the world are raised on cruel factory farms that confine them to cages and barren environments, mutilate piglets to prevent fighting in overcrowded spaces, and break their spirits by not allowing them to express their natural behaviors.

Too often, the reality behind the world’s favorite meat is unacceptable suffering - and the ones supporting this suffering are fast food giants like KFC, Burger King, and McDonald's.