Impact for animals

Together with our supporters and donors, we protect animals worldwide: wild animals, animals that live in our communities, animals on farms, and animals in disasters. We provide direct (emergency) aid, we produce world leading research, and we educate and lobby for better laws and regulations to protect animals. We are working toward a future where animals live free from cruelty and suffering.

With your help we will continue to improve the lives of animals worldwide.

What we have achieved

You can find more information in our 2018 global review and our annual report and financials. Some examples of what we can do with your help for animals:   

• We rescue and protect bears from bear baiting (an inhumane blood sport where bears, unable to defend themselves, battle against trained dogs for entertainment), such as Rangila. We've helped rescue 112 bears since 1997 and we support two sanctuaries where rescued bears can live out the rest of their lives with the best care.
• In the event of natural disasters like flooding, cyclones and droughts, we provide animals with food, water and medical care, such as after Cyclone Idai and after Hurricane Irma.
• More than 220 travel companies have joined our elephant-friendly movement by stopping ticket sales to elephant rides and shows because they cause cruelty and suffering, and instead promoting humane and ethical alternatives such as elephant sanctuaries. And we continue to be leaders in the global movement to end cruel wildlife entertainment by developing sustainable solutions, like with The Coalition for Ethical Wildlife Tourism.
• We are protecting millions of dogs from being killed for fear of rabies by working together with governments and communities to provide vaccination programs and education.

What we plan to achieve

• In 2019, our Better Lives for Dogs campaign has already saved 179,770 dogs from the unnecessary brutality associated with rabies. We continue to work with the World Health Organization's "Zero by 30" campaign. This commitment speaks to ending human deaths related to rabies by 2030. A better life for dogs means a happier, healthier and safer life for the communities in which they live. Our goal is to directly help 15 million dogs, while improving the outlook for 135 million more.
• Our disaster relief and preparedness work to save animals is one of our longest running and proudest programs. It's our goal to help 500,000 animals during disasters over the next few years, and through our disaster preparedness program to help 200 million animals from future disasters.
• Mother pigs are some of the most intensively farmed animals on the planet. Our goal is to improve the lives of more than 2 million mother pigs trapped in intensive farming systems by 2020. We're working with some of the world's largest and producers and retailers to use their market power to get mother pigs out of cages, and provide them with enrichment to stop their suffering and give them a life worth living.
• By 2020, we will save 100,000 wild animals from being traded and used for entertainment, as pets, and in traditional medicine. We continue to be a leader in the tourism industry by working with the world's largest travel companies and tour operators to drive change with sustainable business models that benefit animals. And we will keep working with these influencers to educate travellers to avoid cruelty and promote safe alternatives.

For more please see our vision for 2020.