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An elephant and her calf in the wild

When animals thrive, we all do.

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Animals hold incredible power. They inspire joy, offer companionship and provide a deeper connection to nature. But their power is much greater than their influence on our daily lives.

Activate the Power of Animals

At World Animal Protection, we believe that prioritizing the wellbeing of animals is the key to healing our wounded planet. Support for our Campaign will help the world fundamentally change its relationship with animals, to move away from cruelty and exploitation towards a compassionate future. In this future, all animals can thrive. And so will we.

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A pig with the text Power of Animals

Our vision is a world where animals live free from cruelty and suffering. Together we can move the world to protect animals.

Elephants Mikumi National Park Tanzania. Credit: Andrew Morgan

Our work

Learn about how we work around the world to end the needless suffering of animals.

A wild dolphin jumping

Take action

Take action today by signing our petitions and pledging to make animal-friendly choices.

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Ways to give

You have the power to help stop the cruelty and help vulnerable animals lead safe, natural lives.

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Join our community

Sign up to receive the latest news, petitions, appeals and campaign successes from World Animal Protection.

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An elephant in a zoo