Meet our new Global Chief Executive Officer, Tricia Croasdell

14/05/2024

We are welcoming a vibrant new era with the appointment of Tricia Croasdell as our new Global Chief Executive Officer (CEO). Tricia (she/her) brings a fresh perspective and a wealth of experience to the table, setting the stage for impactful change in the world of animal welfare.

Tricia’s journey to the helm of World Animal Protection is marked by a steadfast commitment to animal advocacy. As the current United Kingdom Country Director, she has invigorated fundraising efforts and already demonstrated her ability to lead successful campaigns and drive positive outcomes for animals worldwide.  

Strategic leadership 

Tricia held pivotal roles with global organizations including World Wildlife Fund (WWF), where she orchestrated global initiatives for institutional funding. Her career also includes stints at 10 Downing Street and as Director of Communications for Her Majesty The Queen’s Commonwealth Summit, where she honed her skills in driving impactful policy and communication strategies on a global scale. 

Tricia Croasdell

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