Major processed pork producer moves to improve labeling on its products
Primo, a JBS-owned company and the largest producer of processed pork products in Australia, has agreed to improve its labeling on pork products
Primo processed pork is widely available in supermarkets across Australia.
At the beginning of our global Raise Pigs Right campaign last month, we urged Primo to tell its consumers which countries it imports pork from, because welfare standards for pigs in Australia are higher than several of the countries that Primo source its pork from.
What has Primo promised?
Australia's pig industry is on the path to phasing out sow stalls for pregnant pigs. However, most of the ham and bacon that is sold in Australia is imported into the country and includes pork from countries where most mother pigs (sows) spend their lives in small, barren steel cages.
The current Country of Origin Labelling laws don't require information on which country imported pork comes from, so consumers have no way of avoiding pork originating in countries that use sow stalls for their pigs.
Our team wrote to Primo, asking it to label products to make it clear if they contain pork from Europe or from North America.
While the European Union has banned the use of sow stalls, they remain commonplace in the US and Canada, where Primo sources much of its pork for the Australian market.
This Country of Origin labeling would give consumers the information they need to make an informed decision and choose pork that comes from countries that have better welfare standards such as group housing instead of sow stalls.
Within days of our petition launching in Australia, Primo wrote back to say it would agree to our request by adopting the Country of Origin labeling
The European Directive limits the use of sow stalls for pigs during pregnancy to 28 days only.
This labeling change will apply to many of Primo's bacon products and will be completed by January 2019. (We're working with Primo and encouraging them to update their website information before then.)
Making progress for pigs around the world
By 2020, we aim to be improving the lives of 175 million pigs every year, by alleviating the most intense suffering inflicted in the production system through close confinement and barren environments.