As a market leader in Norway, Denmark and Finland, Apollo books the holidays for about 1 million people each year, to destinations worldwide. As a first step, they have already removed 16 abusive elephant excursions from their program. The few that remain are those venues where elephants are seen in their natural habitat.
Thousands of people each year visit animal attractions, unaware of the hidden abuse going on behind the scenes. From riding elephants to taking selfies with tigers, many animal attractions inflict serious cruelty on animals in the name of entertainment. Yet the majority of people visiting the attractions are unaware of the suffering behind the scenes. That is why we have launched our before they book campaign.
Working together for sustainable change
World Animal Protection Sweden is looking forward to a long-term collaboration with Apollo, welcoming their commitment to completely exclude excursions from their program that involve animal abuse. In 2015, they plan on making further changes in their program that reflect sustainable and animal-friendly alternatives.
Kajsa Moström, the Communication and CSR Manager at Apollo said: “There is nothing that upsets our guests as much as children or animals in distress. In recent years we have seen an increased demand for animal-friendly excursions. Therefore we are taking this step.”
Elisabeth Tjärnström, Programmes Manager at World Animal Protection Sweden responded saying: “We are very pleased that Apollo has decided to take this step. They show that they do not wish to support activities such as elephant riding and thereby take responsibility for animal-friendly tourism.”
We hope other tour operators around the world will also reflect this positive change by including animal welfare policies in their corporate responsibilities.
Help us move more tourists and tour operators to protect elephants and tigers around the world by visiting the websites and sharing the videos.
