Celebrate World Oceans Day 2018 by fighting ghost gear with your mobile
We’re diving into Home Street, the mobile gaming app, to spread the word on ghost fishing gear, one of the most harmful threats to wildlife in our oceans
Ghost gear is not a well-known term, but it should be. Every day, it’s wreaking havoc for animals in our oceans, but most people are unaware of the issue.
Our Sea Change campaign raises awareness of this awful, deadly threat to marine animals. Now we’re taking to mobile gaming to spread the word even further.
What is ghost gear?
Ghost gear is the term for abandoned, lost, or otherwise discarded fishing gear.
These nets, lines and traps injure and kill hundreds of thousands of whales, seals, turtles and birds annually.
The problem in numbers:
- At least 640,000 tons of gear is left in our oceans each year
- More than 136,000 large whales, dolphins, seals, sea lions and turtles become entangled in ghost gear
- Ghost gear, often made of plastic, can continue to trap and kill animals for 600 years
- 71% of marine animal entanglements involve ghost gear
- More than 70% of macroplastics (plastic pieces larger than 5mm) in the ocean by weight are fishing-related
Sea Change goes mobile
A problem this monumental needs innovative solutions.
We’re spreading the word about this marine menace by partnering with mobile game developer Supersolid, and its mobile gaming app Home Street.
During June 2018, you’ll be able to interact with Chris Dixon, our Sea Change campaign manager, and learn more about how we can tackle this issue, together. Chris will be leading beach cleans, recycling projects and events in the app.
Ingrid Giskes, our global head of campaign says: “This partnership is all about being innovative and bold. Our #SeaChange campaign is about bringing people together to help end the suffering of marine animals from ghost gear, and partnering with Supersolid is helping move towards that goal. We’ve never tried anything like this before, and I’m excited to see it make a splash on World Oceans Day.
Marine animals are suffering every day from entanglement and ingestion of ghost gear. To tackle this global problem at global scale, it’s important to tap into innovative solutions that can bring communities all around the world together to learn about the issue and take action.
World Oceans Days is the perfect time to show your love for marine animals and express your desire for ghost gear free seas.”
In 2015, we launched the Global Ghost Gear Initiative (GGGI), an alliance of non-government organisations, academics, governments and fishing industry leaders that aims to reduce the amount of ghost gear in the oceans.
Several of our GGGI partners are involved in our Home Street collaboration. Bureo, Plastix Global and PADI are lending Home Street players their expertise to show them how they’re fighting ghost gear in the real world.
What you can do
Collaboration and education are our best weapons in the fight against ghost gear.
We are working with some of the biggest seafood companies in the world, such as Thai Union, to combat ghost gear, and our work through our Global Ghost Gear Initiative is making huge strides. So far, we’ve positively impacted the lives of more than 1,000,000 marine animals.
But there’s a long way to go.
Learn more about our Sea Change campaign
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